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The objective of this project was to create with Cinema 4D an organic food brand making canned vegetable products. Also needed was a cardboard carrying container mimicking the style of the cans without mirroring any particular one.

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The company name chosen was “Garden Grown” with the tagline “From our garden to your home.” I wanted the name to give the consumer a particular perception of the brand’s food products; fresh, healthy and organic. The handwritten logo font, green color scheme, and hand painted artwork also reinforce the brand’s intended identity.